A look inside BR99

 

IMG_0557Pop-up stores are definitely making a good stint this year in NYC. Bleacher Report teamed up with the owner of Kith, Ronnie Fieg, and hosted one of their own here in Soho called BR99.  There was tons of merchandise from tees, shorts, towels, hats, hoodies, etc.  Some items were branded with 99 for this specialty pop-up and other things simply kept the KITH name or enlarged K.  Since Bleacher Report is sports based, there were a lot of other activities one could partake in at this pop-up, particularly in the lounge located upstairs.  Being a big fan of air hockey, I was definitely excited when I saw this and decided to play a few games.  You could also play NBA 2K or even create a meme using popular viral videos that we’ve seen so far this year.

The pop-up wouldn’t be complete without Kith Treats.  The Kith store in Brooklyn, NY offers Kith Treats which includes their ice cream cereal swirl and a good handful of cereal and candy toppings; perfect for a hot summer day right?  This pop-up offered 2 specialties. One created by none other than the #1 NBA draft pick, Ben Simmons, which included captain crunch, cookie dough and Twix for the toppings.  The other one was created by the Bleacher Report team and included fruity pebbles, captain crunch berries and blue marshmallows for toppings.  Sugar rush indeed!

This was definitely a great pop-up to say the least.  Its open until 6/30 so if you are in the area, stop by and check it out. More pics below.

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